4frameworks
Quality
Showing 1–4 of 4
001→002→003→004→
The Law of Shitty Clickthroughs
Over time, all marketing strategies result in shitty clickthrough rates
Chasm-Crossing Distribution and Pricing Strategy
Set pricing for pragmatists and choose channels that deliver the whole product
Distribution Channel Selection for the ChasmIn-depth
Match your sales channel to your buyer's expectations and your product's complexity
Customer-Oriented Distribution Model
Match your distribution channel to your buyer type -- five channels for five distinct customer pr...