Topic

customer acquisition

Every framework tagged “customer acquisition”, across sources and categories.

14frameworks
Quality
Showing 1–14 of 14
001
The DAD Marketing FrameworkIn-depth
Differentiate, Attract, Direct: the three-step system to stand out in any market
weeks
→002
First-Time Buyers Framework
Inducing substitution
months
→003
The Grand Slam Offer
A combination of pricing, value, guarantees, and naming that creates an offer so good people feel stupid saying no.
weeks
→004
Distribution Channel Selection for the ChasmIn-depth
Match your sales channel to your buyer's expectations and your product's complexity
months
→005
The Direct and Transitional Calls to Action
Ask customers to marry you, and when they say no, ask for another date
days
→006
The Break-Even Funnel
When you break even acquiring customers, you have no advertising budget
weeks
→007
The Distribution Mastery FrameworkIn-depth
Superior distribution alone can create a monopoly; inferior distribution alone can destroy one
months
→008
The Repeatable Sales Funnel
Design a customer-centric pipeline from lead generation through qualification to close
months
→009
The 19 Traction Channels Map
A complete taxonomy of every way a startup can acquire customers
days
→010
The Bullseye FrameworkIn-depth
Find your one best traction channel through systematic brainstorm, test, and focus
weeks
→011
Buy X Get Y Free Offer
Reframe your pricing so that 'free' appears in the offer — same price, dramatically more customers.
months
→012
Win Your Money Back Offer
Customers pay now, and if they meet defined criteria, they get their money back — turning risk into a competitive advantage.
months
→013
Client Financed AcquisitionIn-depth
Break even in 30 days so you can scale ads forever without outside funding
months
→014
The 7-Step Lead Magnet Creation SystemIn-depth
A complete solution to a narrow problem that creates your next customer
weeks
→