8frameworks
Quality
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Cycles-Based Approach
Peek into the cycles of your customer's life
Jobs-to-be-Done TheoryIn-depth
Customers hire products to do specific jobs; segment by the job, not by customer demographics
Customer DiscoveryIn-depth
Get out of the building to test whether your hypotheses about customers and their problems are correct
Target Customer Scenario Method
Use vivid before-and-after stories to select your beachhead market
Jobs to Be Done FrameworkIn-depth
Innovate by understanding the progress customers are trying to make
Customer Insight Discovery SystemIn-depth
Six research techniques to understand what customers truly want
The Signal Shorthand Note-Taking System
Capture customer emotions, behaviors, and commitments with a symbol-based system
Dream Customer Avatar
Understand your ideal buyer better than they understand themselves