Cycles-Based Approach
Peek into the cycles of your customer's life
The Cycles-Based Approach is a marketing research method that involves peeking into the cycles of the customer's life to understand their behaviors and beliefs. It involves identifying the patterns and commonalities in the customer's life and using that information to create a more effective marketing campaign.
- Peek into the cycles of your customer's life
- Identify the patterns and commonalities in the customer's life
- Use the identified patterns and commonalities to create a more effective marketing campaign
- Identify the customer's cyclesUse methods such as asking questions and studying the customer's patterns and commonalities to identify their cycles.Pro tipUse what and how questions instead of why questions to avoid appearing judgmental and to encourage the customer to share their genuine feelings.WarningAvoid making assumptions about the customer's cycles and instead focus on understanding their perspective.
- Analyze the customer's behaviors and beliefsUse the identified cycles to analyze the customer's behaviors and beliefs.Pro tipLook for patterns and commonalities in the customer's life to understand their behaviors and beliefs.WarningAvoid making assumptions about the customer's behaviors and beliefs and instead focus on understanding their perspective.
- Create a marketing campaign based on the customer's cyclesUse the identified patterns and commonalities to create a more effective marketing campaign.Pro tipFocus on creating a shared reality between the marketer and the customer, and then build upon that shared understanding to introduce new beliefs.WarningAvoid manipulating or coercing the customer and instead focus on creating a logical argument that leads to the sale.
A physical therapist uses the Cycles-Based Approach to understand their patient's behaviors and beliefs. By identifying the patient's cycle of behavior, the therapist can tailor their approach and communication to better resonate with the patient's beliefs.
The Cycles-Based Approach was developed by Billy Broas, who realized the importance of understanding customer behaviors and beliefs in marketing.