13frameworks
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Sell-Through Category Creation (Buy-to-Own)
Price a rental-only product to own instead, anchor it to content worth repeating, and let ownership pull the hardware market up with you.
The Builder-Seller DualityIn-depth
Unite building and selling—in one person or two founders—to create an unstoppable venture
The API-Centric Distribution Model
Business development through code, not connections
The Smashwords Publishing Framework
Reach multiple platforms
Power Distribution Framework
Understand power dynamics
The Four Growth Factors
Design your business model around market size, distribution, high gross margins, and network effects.
Distribution Channel Selection for the ChasmIn-depth
Match your sales channel to your buyer's expectations and your product's complexity
Distribution-Oriented Pricing
Set prices that reinforce your market leadership positioning and support your distribution channe...
Customer-Oriented Distribution Model
Match your distribution channel to your buyer type -- five channels for five distinct customer pr...
The Energy Distribution Framework
Mitochondria as energy distributors
Viral Marketing Framework
Make content humans want
The Distribution Mastery FrameworkIn-depth
Superior distribution alone can create a monopoly; inferior distribution alone can destroy one
The 50 Percent Rule
Split time equally between building product and pursuing traction from day one