9frameworks
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The Assassins' Rule 2: Kill Losers After a Fixed Amount of Time
Sell losers quickly
The Assassins' Rule 1: Kill Losers
Cut losses quickly
Tapered Integration Framework
Integrate partially to balance benefits and costs
The Plan Element
Give customers clear stepping stones across the creek of uncertainty — a process plan for clarity and an agreement plan for trust.
Pragmatist Buyer PsychologyIn-depth
Win the pragmatist by becoming the safe, proven, de facto standard choice
Hypothesis-Driven Testing with Test and Learning CardsIn-depth
Structure experiments to systematically reduce business risk
The Two Plans Framework (Process Plan + Agreement Plan)
Remove confusion with a process plan and alleviate fear with an agreement plan
The Skin Cancer Risk Reduction Framework
Reduce skin cancer risk
Dollar-Cost Averaging
Invest fixed amounts at regular intervals to remove emotion and timing from the equation