10frameworks
Showing 1–10 of 10
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The Testimonial Selling SystemIn-depth
One customer testimonial outperforms a hundred sales pitches—collect, deploy, and systematise proof
Social Proof — Uncertainty & Similarity TriggersIn-depth
People follow the lead of similar others, especially when uncertain about the right action
Social Proof PrincipleIn-depth
When uncertain, look left and right; what others do becomes the best evidence of what you should do.
Level Normalisation
Spend time at the wealth level above yours to make the next step feel inevitable
First Follower Leadership Model
The first follower transforms a lone nut into a leader worth joining
The Flint and Spark Model
Leaders are the flint, but first followers are the spark that makes fire
The First Follower Principle
The first follower transforms a lone nut into a leader
Proof
Increase show rates with social proof
Social Influence Nudge DesignIn-depth
Harness the power of what others do to shape better behavior
Carrier Pigeon Kudos
Deliver compliments through third parties for maximum credibility and impact