technology adoption

Predict when emerging technologies become economically viable using production learning rates.

Technologies only flip incumbent markets once they cross the better threshold on price and performance.

Three-filter test to find genuine multi-decade platforms before they're priced in

Crypto is in the early acceleration phase of an S-curve faster than the internet

Adopt only technology proven to deliver more value than it costs you

Use three conditions to call the tipping point for rapid market infrastructure adoption

Navigate the Technology Adoption Life Cycle by matching your strategy to your market's current development phase from early market through tornado to main street

Match your marketing strategy to the specific phase of technology adoption you are in

Cutting-edge AI spreads fast; what was unique becomes ubiquitous

Reduce shock, accelerate adoption

Navigate tech adoption

Cascade of niche markets

Niche-based marketing

Bridge to mainstream

Systematically turn customer complaints and process jams into profit gains

Use technology to accelerate momentum you already have, never as a substitute for clarity

The fatal gap between early adopter enthusiasm and mainstream market adoption that kills most tec...

Map your market by understanding the five psychographic profiles that determine how technology ge...