11frameworks
Quality
Showing 1–11 of 11
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The Flipped Funnel
Turn customers into your most powerful sales force by giving fans tools to spread your message
The Obsession-First Diffusion Strategy
Find the obsessed few who will spread your idea to everyone else.
The Controlling Idea
The single, central message that all marketing copy serves — the moral of the story you are inviting customers into
The Otaku Diffusion Model
Find the obsessives first and let them spread your idea to the mainstream
Flipped Funnel Approach
Empowering fans to speak up
Sneezers and the Ideavirus
Find the sneezers who spread ideas, arm them with a remarkable story, and let the virus do your marketing
The One-Liner
A single memorable statement that makes people want to know more
Bowling Alley StrategyIn-depth
Use each conquered niche segment as leverage to knock over adjacent segments and build toward mai...
The One-Liner FormulaIn-depth
A four-part statement that makes people want your business card
Strategic Hustling
Combine authentic promotion with valuable work to build an audience without paid advertising
The Customer Referral EngineIn-depth
Six ways to earn referrals by giving value plus seven ways to ask for them