Flipped Funnel Approach
Empowering fans to speak up
The flipped funnel approach involves empowering fans to speak up and spread the word about a business, rather than relying on traditional advertising methods. This approach focuses on creating a community of fans who are passionate about a business and willing to share their experiences with others.
- Empower your fans to speak up and spread the word
- Create a community of fans who are passionate about your business
- Focus on authenticity and transparency in your marketing efforts
- Identify your fansDetermine who your most passionate and loyal fans are, and find ways to empower them to speak up and spread the word.Pro tipUse social media and other channels to engage with your fans and encourage them to share their experiencesWarningDon't try to manipulate or control the conversation, let your fans speak up and share their thoughts
- Create a platform for fan engagementDevelop a platform, such as a blog or social media group, where fans can engage with each other and share their experiences.Pro tipMake sure to provide value and incentives for participation, such as rewards or recognitionWarningDon't expect immediate results, building a community takes time and effort
- Amplify the happiest fansMake the tools available for your fans to share their experiences and opinions, and amplify their voices to reach a wider audience.Pro tipUse social media and other channels to promote your fans' content and encourage others to participateWarningDon't try to control the narrative, let your fans speak up and share their thoughts
Sripraphai
Sripraphai, a Thai restaurant, empowered its fans to speak up and spread the word through online reviews and recommendations.
OutcomeIncreased online exposure and engagement with fans
Chowhound
Chowhound, a food review website, empowered its users to share their experiences and opinions about restaurants and food.
OutcomeIncreased online exposure and engagement with users
Manipulating the conversation
Trying to control or manipulate the conversation can lead to a lack of authenticity and trust among fans
Not providing value
Not providing value or incentives for fans to participate can lead to a lack of engagement and participation
Seth Godin developed the flipped funnel approach as a way to empower fans and create a more authentic and organic marketing strategy.
Source · BOOK
Flipping the Funnel