Strategy

Use corporate structures to earn, spend, invest, then pay taxes.

Drop packaged beliefs and tribal affiliations to see reality and make decisions from first princi...

In an age of leverage, one correct decision is worth more than a thousand hours of effort

Evaluate decision quality by the thoroughness of the process, not just the outcome

Monitor 5-8 simple metrics that tell you at a glance whether your business is healthy

Commit to serving a specific customer type in a specific way to eliminate business inefficiency

Every business runs on four stages: Attract, Convert, Deliver, and Collect

Identify and protect the single core function your business's success hinges on

One bad experience destroys more trust than ten good ones can build

Anchor your operation with a Strategic Objective, Operating Principles, and Procedures

When competition threatens survival, fix the product -- there is no shortcut

Measure what drives decisions, not what makes you feel good

Identify and test the two hypotheses that determine whether your startup will survive

Identify whether your business grows through stickiness, virality, or paid acquisition

Use structured evaluation to decide when to change course or stay the path

Measure startup progress with learning milestones instead of vanity metrics

Use scientific experiments to discover what customers truly want

Rehearse failure in advance so it cannot surprise or paralyze you

When the direct path is blocked, find the indirect route to victory

Ask not what you have already invested, but what you would invest starting fresh.

Accept that you cannot have it all. Ask 'Which problem do I want?'

If it isn't a clear 90 out of 100, it's a zero. Eliminate the merely good.

Set deliberate constraints for a single project, then discard them completely

Focus your time to maximize income; diversify your investments to maximize long-term wealth

Market dynamics trump individual performance; choose the industry and wave first, then surf

Passion follows mastery; pursue what you are good at, not what you daydream about

Find or create the one compelling reason customers should choose you over every competitor

Reach the 15-18% who share your beliefs first; the pragmatic majority will follow.

Filter every decision through your WHY so the world can clearly see what you believe.

Choose lasting loyalty through shared beliefs over short-term compliance via carrots and sticks.

Kill your old idea gracefully to free your team and resources for the one that scales

Move so fast that competitors cannot catch up, even at the cost of near-term efficiency

Trade short-term opportunity volume for long-term career leverage through exceptional output

Align your work with your values to create sustainable long-term productivity

Build a central home base that turns all traffic into owned traffic

Two buyer types, two traffic strategies, one unified approach

Master one platform, then repurpose to dominate every channel

We chase options we do not need because losing any possibility feels like dying

Win by deliberately doing less than competitors, not more

Protect your product's soul by making no the default answer to every request

Build half a product, not a half-assed product, by starting at the core

Focus ruthlessly on the exponential few, not the mediocre many

Escape competition by creating and dominating a category of one

Value equals market scale multiplied by Power -- both are necessary, neither alone is sufficient

Match each Power type to the specific business stage when its Barrier first becomes available

Evolve processes so complex and tacit that competitors cannot replicate them in time

Secure exclusive access to a value-creating asset that competitors cannot obtain at any price

Build durable emotional associations that justify premium pricing for identical offerings

Lock in customers so that the cost of leaving exceeds the benefit of any alternative

Adopt a superior business model that incumbents cannot copy without damaging their existing business