Strategy

Build a product whose value to each user grows as more users join, creating winner-take-all

Use declining unit costs at higher volumes to make competitors' share gains prohibitively expensive

The old outlives the new -- survival time predicts future survival

Combine extreme safety with extreme risk -- avoid the dangerous middle

Adopt a tool only if its positive impact on key activities substantially outweighs the negatives

Define the fewest milestones needed to reach your traction goal and ignore everything else

Cover and Move, Simple, Prioritize and Execute, Decentralized Command: four laws for war.

Beat the planning fallacy with reference-class forecasting

Recognize and neutralize the numbers that silently steer your judgments

Combat the illusion that what you see is all there is

Strike boldly, commit fully, and eliminate threats completely

Master timing, restraint, and long-term positioning to outlast opponents

Control what others know and don't know to maintain decisive advantage

Identify the three tasks that account for 90% of your contribution and master them relentlessly.

A comprehensive preparation document that synthesizes all tactics into a battle plan for any negotiation.

Uncover the three to five hidden pieces of information that would completely change the negotiation if revealed.

Cialdini's observation that the most effective compliance professionals do not rely on a single

Cialdini's overarching framework for protecting yourself against all six principles of influence

A decision-making technique that counteracts the five cognitive biases (optimism, confirmation,

Start from physics—can the fundamental sensor do the job alone? If yes, delete the crutches

Share engineering talent, materials science, and manufacturing techniques across your companies

Manufacture 70% of components in-house rather than outsourcing to suppliers

Seven levels from your first lead to a $100M lead machine

Use agencies to learn skills fast, not to become dependent on them

Three levers to scale any advertising method to its maximum potential