+1 Marketing
Adding value to existing products
The +1 Marketing approach involves adding value to existing products by identifying and promoting previously unused or underutilized features. This approach is particularly useful in high-tech markets where customers are looking for ways to get more value out of their existing products.
- Existing products have hidden value that can be unlocked through marketing
- Customers are looking for ways to get more value out of their existing products
- Adding value to existing products can increase customer loyalty and retention
- Identify previously unused or underutilized featuresUse customer feedback and market research to identify features that are not being fully utilized by customers.Pro tipUse data analytics to identify patterns and trends in customer behaviorWarningAvoid making assumptions about customer needs without validating them through feedback
- Develop a marketing campaign to promote the +1 featureUse targeted marketing campaigns to promote the +1 feature and educate customers on its value.Pro tipUse social media and content marketing to reach customers and promote the featureWarningAvoid overpromising and underdelivering on the value of the feature
A company uses the +1 Marketing approach to identify and promote a previously unused feature in one of its software products. Through targeted marketing campaigns, the company is able to educate customers on the value of the feature and increase customer loyalty and retention.
The +1 Marketing approach was developed as a response to the traditional marketing approach of focusing on new product development. In high-tech markets, this traditional approach can result in a lack of focus on existing customers and a failure to maximize the value of existing products.