Book·1995

Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge

by Geoffrey A. Moore

Editorial policy

Format

Book

Year

1995

Author

Geoffrey A. Moore

Frameworks extracted

51

About this source

A book about marketing strategies from Silicon Valley's cutting edge, focusing on hypergrowth markets and the technology industry.

Frameworks extracted

51 total

Consensus Management Framework

Collaborative decision-making

Hypergrowth Leadership Framework

Leading through hypergrowth

Hypergrowth Management Framework

Navigate hypergrowth

The Theater Troupe Framework

Organizing for hypergrowth

The Imperialist, Native, Barbarian, Citizen Framework

Roles in market competition

Market Makers Positioning Framework

Navigate market shifts

Market Power Structure Framework

Positioning within a market

Positioning Framework

Market positioning

Hypercompetitiveness Framework

Competitive advantage

Shared Fantasies Framework

Customer intimacy

Main Street Market Competition Framework

Focus on customer intimacy and operational excellence

Chimp Strategy Framework

Focus on niche markets

Gorilla, Chimpanzee, Monkey (GCM) Strategy Framework

Compete in a tornado

Competing in the Tornado Framework

Maximize market share

Value Disciplines Framework

Focus on core competencies

Partnership Leverage Framework

Leverage partnerships

Whole Product Partnership Framework

Develop partnerships to create whole products

Gorilla, Chimp, Monkey (GCM) Partnership Framework

Navigate partnerships in the tech industry

Power Distribution Framework

Understand power dynamics

Whole Product Evolution Framework

Evolve to succeed

Open Systems Partnership Framework

Partnering for Success

Tornado Readiness Framework

Predicting Tornadoes

Paradigm Shock Reduction Framework

Reduce shock, accelerate adoption

Discontinuity Model

Navigate tech adoption

Line Extension Framework

Increase market penetration

Adding value to existing products

Ready, Fire, Aim

Iterative probing and learning in niche marketing

Whole Product +1

Adding value to commoditized products

Main Street Market Development

Sustainable growth through niche extensions

Main Street Framework

Navigating post-hypergrowth markets

Tornado vs. Bowling Alley Framework

Contrasting strategies

Don't Bet on Preventing a Tornado

Distribute bets at the beginning of an open systems contest

Tornadoes Design Service Out

Design service out, not in

Don't Introduce Discontinuity

Stick with the old product architecture

Serve the Tornado

Proactively serve the tornado

Designing Out Partners

Create and commoditize partnerships

Tornado Pricing Strategy

Price to capture market share

Tornado Marketing Strategy

Rapidly deploy a standard product

Tornado Marketing Framework

Ride the tornado to market dominance

Gorilla, Chimpanzee, Monkey (GCM) Framework

Market share distribution

The Tornado Effect

Massive demand outstrips supply

The Bowling Alley Strategy Framework

Navigating niche markets

The Tornado Market Dynamics Framework

Understanding market forces

Bowling Pin Strategy

Leverage niche markets

The Bowling Pin Model

Cascade of niche markets

Bowling Alley Marketing

Niche-based marketing

Crossing the Chasm

Bridge to mainstream

The Power Shift Framework

Understand the shifting nature of power in the market

The Reversal Strategy

Adapt to changing market forces

Hypergrowth Markets Framework

Riding the tornado

Hypergrowth Market