INFLUENCEWeeks to result

Bank of Goodwill Framework

Deposit vs Withdrawal

Problem it solves

lack of influence

Best for

Couples in a romantic relationship

Not ideal for

Individuals who struggle with emotional expression

Overview

Why this framework exists

The Bank of Goodwill Framework suggests that relationships have a 'bank account' where positive interactions (deposits) and negative interactions (withdrawals) are stored. A healthy relationship requires more deposits than withdrawals. This framework emphasizes the importance of acknowledging and appreciating the positive aspects of a relationship to maintain a strong bond.

Core principles

3 total
  1. Focus on the positive aspects of your partner and relationship.
  2. Regularly express appreciation and gratitude towards your partner.
  3. Be aware of the impact of negative interactions on the relationship.

Steps

3 steps
  1. Identify Deposits
    Reflect on the positive interactions and experiences you have with your partner. These can be small gestures, shared laughter, or meaningful conversations.
    Pro tipMake a conscious effort to notice and acknowledge these deposits.
    WarningDon't overlook the small, everyday moments that can strengthen your relationship.
  2. Make Regular Deposits
    Engage in activities and conversations that bring joy and positivity to your relationship. This can include surprise gifts, thoughtful gestures, or simply spending quality time together.
    Pro tipSchedule regular 'deposit' activities to ensure a consistent flow of positive interactions.
    WarningAvoid taking your partner for granted by assuming they will always be there.
  3. Minimize Withdrawals
    Be mindful of negative interactions and try to minimize their impact. This can involve active listening, empathy, and conflict resolution strategies.
    Pro tipAddress conflicts in a constructive and respectful manner.
    WarningUnresolved conflicts can lead to a significant depletion of the Bank of Goodwill.

Checklist

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Examples

1 cases
A Successful Couple

A couple prioritizes regular date nights, surprise gifts, and meaningful conversations, resulting in a strong and healthy relationship.

OutcomeTheir Bank of Goodwill is consistently filled with positive interactions, leading to a resilient and fulfilling partnership.

Common mistakes

2 traps
Ignoring Deposits
Failing to acknowledge and appreciate the positive aspects of your relationship can lead to an imbalance in the Bank of Goodwill.
Focusing on Withdrawals
Constantly dwelling on negative interactions can deplete the Bank of Goodwill and harm the relationship.

Origin story

How this framework came to be

This framework is inspired by the research of the Gottmans, who found that successful couples have a high ratio of positive to negative interactions.

Source

Traced to primary
Source · PODCAST
How to Find & Be a Great Romantic Partner | Lori Gottlieb
Andrew Huberman · 2025
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