Be Extraordinary Framework
Stand out from the crowd
The Be Extraordinary Framework is about designing a way to be paid a premium for your work by making extraordinary offers that attract extraordinary clients. It involves empathy for your clients, mind mapping, and prototyping to create a unique and delightful experience.
- People who make extraordinary offers end up with extraordinary clients.
- Empathy and creativity are key to designing a unique and delightful experience.
- Prototyping and testing are essential to refining your offer.
- Identify Your Unique StrengthsReflect on your skills and talents to identify what sets you apart from others.Pro tipUse mind mapping or brainstorming to generate ideas.WarningDon't be afraid to think outside the box and consider unconventional strengths.
- Design a Unique ExperienceUse your unique strengths to design a unique and delightful experience for your clients.Pro tipConsider the emotional and psychological needs of your clients.WarningDon't underestimate the power of small details in creating a memorable experience.
- Prototype and TestTest your design with a small group of clients to refine and improve it.Pro tipUse feedback to make adjustments and iterate on your design.WarningDon't be discouraged by initial failures or setbacks.
Ahmad designed a unique ride-sharing experience by creating custom music playlists and offering free mineral water and spicy candy to his clients.
Cindy designed a unique personal training experience by taking specific photographs of her clients' form and providing detailed feedback and progress tracking.
The framework is based on the idea that people who make extraordinary offers end up with extraordinary clients. It is inspired by the stories of successful self-employed individuals who have designed their services to be delightful and unique.