About this source
A marketing book that provides a simple and elegant approach to marketing, focusing on timeless principles, classical techniques, and deep empathy for customers.
Frameworks extracted
16 totalMKTmonths
Educational Marketing Approach
Market to others as you want to be marketed to
MKTmonths
Fancy Eggs Framework
De-commoditize your product by building beliefs
MKTmonths
Belief Building Marketing Approach
Educate prospects to make informed decisions
MKTweeks
Rhetorical Triangle
Persuade with ethos, pathos, and logos
MKTweeks
Aristotle's Rhetorical Triangle
Aristotle's Rhetorical Triangle is a framework for persuasive communication that consists of thre...
MKTweeks
Claim-Proof Framework
Make claims, back them up with proof
COMweeks
Claim/Proof Model
Build persuasive communication with claims and proof
MKTweeks
Ladder of Importance
Prioritize the required beliefs
MKTmonths
Customer Journey Framework
Anchor required beliefs to the customer journey
MKTweeks
Cycles-Based Approach
Peek into the cycles of your customer's life
MKTmonths
Chain of Beliefs
A sequence of beliefs that leads to a purchase
MKTweeks
Belief Building
Educate prospects to build trust and drive sales
MKTmonths
Upstream/Downstream Marketing Metaphor
Focus on your core message before channels and tactics
MKTmonths
The Simple Marketing Framework
Focus on the critical parts, not the complexity
MKTmonths
Simple Marketing for Smart People
Streamline marketing efforts with a simple question
MKTmonths
Belief Building Marketing
Build trust, authority, and lasting relationships with your audience