Stroke of the Pen vs Behavioral Change Strategy
Two types of strategies
The framework distinguishes between two types of strategies: stroke-of-the-pen strategies, which can be executed with a simple decision, and behavioral-change strategies, which require significant changes in human behavior. This framework helps leaders understand the challenges and requirements of each type of strategy and develop appropriate approaches to execute them.
- Stroke-of-the-pen strategies can be executed with a simple decision, but may not lead to lasting change.
- Behavioral-change strategies require significant changes in human behavior and are more challenging to execute.
- Leaders must understand the type of strategy they are trying to execute and develop an appropriate approach to achieve it.
- Determine the type of strategyDetermine whether the strategy is a stroke-of-the-pen strategy or a behavioral-change strategy.Pro tipConsider the level of behavioral change required to achieve the strategy.WarningFailing to correctly identify the type of strategy can lead to ineffective execution.
- Develop an execution planDevelop a plan to execute the strategy, taking into account the type of strategy and the level of behavioral change required.Pro tipInvolve stakeholders and team members in the planning process to ensure buy-in and commitment.WarningFailing to develop a comprehensive plan can lead to delays and obstacles in execution.
Eli Lilly implemented the 4 Disciplines of Execution to improve customer access to their medicines and increase bottom-line profitability. The company achieved significant results, including a 60% reduction in repeat cases of child maltreatment.
The framework was developed based on the authors' experience working with thousands of leaders and teams in various industries, and observing the challenges they faced in executing strategies that required significant behavioral change.