PEAK PERFORMANCEMonths to result

The Addiction by Design Framework

Designing addiction

Problem it solves

Product builders who invest significant resources developing features that fail to solve real customer problems because they lack structured discovery and validation processes.

Best for

Understanding the mechanics of addiction

Not ideal for

Those looking for a quick fix

Overview

Why this framework exists

The Addiction by Design Framework explains how industries design products to be addictive, using techniques such as variable rewards and novelty. This framework helps individuals understand the underlying mechanics of addiction and how to protect themselves from it.

Core principles

3 total
  1. Addictive products are designed to exploit human psychology
  2. Variable rewards and novelty are key drivers of addiction
  3. Industries prioritize profit over user well-being

Steps

3 steps
  1. Recognize the design of addictive products
    Understand how products are designed to be addictive, using techniques such as variable rewards and novelty.
    Pro tipBe aware of the language used by industries to describe their products, such as 'engaging' or 'fun'.
    WarningAddictive products can have serious negative consequences for users.
  2. Identify the industries that drive addiction
    Recognize the industries that prioritize profit over user well-being, such as the gambling and substance industries.
    Pro tipBe cautious of industries that use aggressive marketing tactics or target vulnerable populations.
    WarningThese industries can have a significant impact on users and society as a whole.
  3. Protect yourself from addiction
    Take steps to protect yourself from addiction, such as setting limits or avoiding certain products altogether.
    Pro tipSeek support from friends, family, or professionals if you are struggling with addiction.
    WarningAddiction can have serious negative consequences, so it's essential to take proactive steps to protect yourself.

Checklist

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Examples

2 cases
Slot machines

Slot machines are designed to be addictive, using variable rewards and novelty to keep users engaged.

OutcomeUsers can become addicted to slot machines, leading to serious negative consequences.
Substance industries

Substance industries prioritize profit over user well-being, using aggressive marketing tactics to target vulnerable populations.

OutcomeUsers can become addicted to substances, leading to serious negative consequences.

Common mistakes

3 traps
Underestimating the power of addiction
Addiction can be incredibly powerful, and underestimating its impact can lead to serious negative consequences.
Failing to recognize the design of addictive products
Not recognizing the design of addictive products can make it difficult to protect oneself from addiction.
Not seeking support
Not seeking support from friends, family, or professionals can make it more challenging to overcome addiction.

Origin story

How this framework came to be

The framework is based on the book 'Addiction by Design' by Natasha Schull, which explores the design of slot machines and their impact on users.

Source

Traced to primary
Source · PODCAST
How to Overcome Addiction to Substances or Behaviors | Dr. Keith Humphreys
Andrew Huberman · 2026
Open source →