Tornado Marketing Strategy
Rapidly deploy a standard product
In a tornado market, the focus is on rapid deployment of a standard product to meet high demand. This requires ignoring the customer's specific needs and focusing on supply chain efficiency. The goal is to become the market leader and reap the benefits of being the first to market.
- Ignore the customer's specific needs and focus on supply chain efficiency
- Rapidly deploy a standard product to meet high demand
- Become the market leader to reap the benefits of being the first to market
- Just ShipFocus on rapidly deploying a standard product to meet high demand, without worrying about customizing it to individual customer needs.Pro tipInvest in quality improvement processes to ensure stable and scalable productionWarningFailure to meet demand can result in loss of market share
- Extend Distribution ChannelsMake maximum contact with the customer by extending distribution channels, including indirect distribution and partnerships with other companies.Pro tipEstablish relationships with key distributors and partners to ensure wide reachWarningLeaving any shelf unfilled can result in loss of market share
- Drive to the Next Lower Price PointManage price points to create a burst of buying from customers who previously felt the purchase price was too high.Pro tipUnderstand the magic price numbers that trigger buying behavior in your marketWarningFailure to hit the next price point can result in loss of market share
Oracle achieved rapid growth and market dominance through aggressive marketing and sales strategies, including targeting competitors and ignoring customer satisfaction.
HP's printer business achieved success through a focus on rapid deployment, extending distribution channels, and managing price points.
The concept of the tornado market was first observed in the high-tech industry, where companies like Oracle and HP achieved rapid growth and market dominance through aggressive marketing and sales strategies.