Warming People Up
Educate and entertain
Warming people up is a science that involves creating a series of content that educates and entertains potential customers, making them more likely to buy from you. This framework involves understanding the customer's journey, creating personalized content, and using technology to deliver dynamic recommendations.
- People need to be educated and entertained before they make a buying decision
- Personalization is key to creating a successful customer experience
- Technology can be used to deliver dynamic recommendations and personalize content
- Understand the customer's journeyIdentify the customer's needs and wants, and create content that addresses those needsPro tipUse data and research to understand the customer's journeyWarningDon't assume you know what the customer wants, ask them
- Create personalized contentUse technology to deliver dynamic recommendations and personalize contentPro tipUse algorithms and data to personalize contentWarningDon't over-personalize, it can be creepy
- Use technology to deliver dynamic recommendationsUse technology to deliver dynamic recommendations and personalize contentPro tipUse machine learning and AI to deliver dynamic recommendationsWarningDon't rely too much on technology, human touch is still important
Apple creates a personalized experience for its customers, using technology to deliver dynamic recommendations and personalize content
Amazon uses algorithms and data to personalize content and deliver dynamic recommendations
The concept of warming people up was discovered by Google, which found that people typically consume eleven pieces of content before making a purchase. This framework is based on the idea that people need to be educated and entertained before they make a buying decision.