WIG Builder Tool
Build Wildly Important Goals
The WIG Builder Tool is a framework for building wildly important goals. It involves brainstorming ideas, ranking them in order of importance, and testing them against a checklist. The tool helps teams to focus on the most impactful things they can do to drive achievement of their overall goals.
- Focus on the wildly important goals
- Use a structured approach to achieve goals
- Involve the team in the goal-setting process
- Brainstorm IdeasBrainstorm ideas for the wildly important goal. Consider what the team can do to achieve the goal and what strengths and weaknesses they have.Pro tipUse a variety of techniques to generate ideas, such as mind mapping or brainstorming sessionsWarningAvoid drifting into a general discussion of good things to do rather than things that will impact the goal
- Rank IdeasRank the ideas in order of importance. Consider what will have the greatest impact on achieving the goal.Pro tipUse a criteria-based approach to evaluate the ideasWarningAvoid trying to do too many things at once
- Test Top IdeasTest the top ideas against a set of criteria. Consider whether the idea is predictive, influenceable, and measurable.Pro tipUse a checklist to evaluate the ideasWarningAvoid choosing ideas that are not within the team's control
A hospital quality improvement team used the WIG Builder Tool to develop a wildly important goal to decrease mortality rates. They brainstormed ideas, ranked them in order of importance, and tested them against a checklist. The team was able to achieve a significant reduction in mortality rates.
A shipping company dispatching team used the WIG Builder Tool to develop a wildly important goal to reduce trucking costs. They brainstormed ideas, ranked them in order of importance, and tested them against a checklist. The team was able to achieve a significant reduction in trucking costs.
The WIG Builder Tool was developed by Sean Covey as part of the 4 Disciplines of Execution. It is based on the idea that teams should focus on the wildly important goals and use a structured approach to achieve them.