Darius Lahoutifard

MEDDIC Academy founder

Darius Lahoutifard is the founder of MEDDIC Academy, an online training platform dedicated to MEDDIC and MEDDPICC sales qualification. A former PTC executive, he draws on hands-on experience with the methodology at one of its originating companies. He is the author of works codifying MEDDIC, and is widely credited with systematising its teaching for modern sales organisations.