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James Gorman

Morgan Stanley: wealth-management pivot via E*Trade + Eaton Vance

CEO of Morgan Stanley (2010–2023) who repositioned the firm around wealth management to deliver sustained competitive returns.

#78Competitive Strategy Operators
45/ 100
Authority scoreNotable
1lists#78peak1primary1category
04
Top 100 Competitive Strategy Operators
Rank #78·Morgan Stanley: wealth-management pivot via E*Trade + Eaton Vance
Appears alongside

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A.G. Lafley
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Adi Godrej
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Akio Toyoda
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Alan Lafley reprise / Hein Schumacher
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Amancio Ortega
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Last updated
10 May 2026
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