John McMahon

The Qualified Sales Leader, MEDDPICC popularizer

John McMahon is a veteran enterprise software sales executive and board adviser who has held CRO and SVP Sales roles at multiple high-growth B2B companies. He is the author of 'The Qualified Sales Leader', a widely used coaching manual for SaaS sales organisations. He is best known for embedding the MEDDPICC qualification methodology across sales teams to improve forecast accuracy and deal execution.