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Michael Bosworth

Solution Selling, CustomerCentric Selling

Michael Bosworth is a sales author and trainer best known for developing the Solution Selling methodology in the 1980s, later formalised in his 1994 book of the same name. He subsequently co-founded CustomerCentric Selling, refining his approach to focus on buyer-centric dialogue over product pitching. His frameworks have shaped sales training programmes across Fortune 500 companies worldwide.

#22Sales Methodologists
59/ 100
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13
Top 100 Sales Methodologists
Rank #22·Solution Selling, CustomerCentric Selling
Bibliography

Sources by Michael Bosworth

1source
Book
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Solution Selling
Book
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Top neighbors of Michael Bosworth

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Predictable Revenue, cold-calling 2.0
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Sell Without Selling Out
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MEDDICC (book), modernized methodology
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Anthony Cole
sales-management coaching frameworks
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The Lost Art of Closing, Eat Their Lunch
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Last updated
10 May 2026
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