Muhtar Kent / James Quincey
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Muhtar Kent / James Quincey

Coca-Cola: total-beverage portfolio, Costa acquisition

Successive Coca-Cola CEOs who shaped the company's global distribution strategy (Kent) and total beverage company diversification pivot (Quincey).

Wikipedia
#32Competitive Strategy Operators
56/ 100
Authority scoreEstablished
1lists#32peak1primary1category
04
Top 100 Competitive Strategy Operators
Rank #32·Coca-Cola: total-beverage portfolio, Costa acquisition
Appears alongside

Top neighbors of Muhtar Kent / James Quincey

8people
01
A.G. Lafley
P&G: connect-and-develop, brand pruning to 80 core brands
1shared list
02
Adi Godrej
Godrej Group: family-board governance + emerging-market FMCG strategy
1shared list
03
Akio Morita
Sony: Walkman category creation, branding-led globalization
1shared list
04
Akio Toyoda
Toyota: hybrid-led powertrain hedge against pure EV
1shared list
05
Alan Lafley reprise / Hein Schumacher
kept primaries only
1shared list
06
Alan Mulally
Ford: One Ford plan, divestitures, BPR meeting cadence
1shared list
07
Albert Bourla
Pfizer: COVID vaccine sprint, Seagen oncology bet
1shared list
08
Amancio Ortega
Inditex/Zara: fast-fashion vertical model
1shared list
Last updated
10 May 2026
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