Ramon Laguarta

PepsiCo: snack-led strategy, productivity engine

Ramon Laguarta has served as Chairman and CEO of PepsiCo since 2018, having joined the company in 1996 and held senior roles across Europe and global divisions. He built a track record expanding PepsiCo's foods portfolio—particularly Frito-Lay—while running productivity programmes to fund investment. His signature strategic bet is treating snacks, not beverages, as the primary growth engine.