Richard Thaler
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Richard Thaler

mental accounting; Nudge; behavioral economics Nobel.

Nobel-winning behavioral economist at University of Chicago and co-author of Nudge, who pioneered mental accounting and choice architecture.

@R_ThalerWikipedia
#3Decision Scientists#44Economists Who Built Frameworks
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15
Top 100 Decision Scientists
Rank #3·mental accounting; Nudge; behavioral economics Nobel.
17
Top 100 Economists Who Built Frameworks
Rank #44·mental accounting; behavioral finance.
Bibliography

Sources by Richard Thaler

1source
Book
—
Misbehaving: The Making of Behavioral Economics
Book
Appears alongside

Top neighbors of Richard Thaler

8people
01
Amos Tversky
heuristics-and-biases (would-be Nobel; foundational to behavioral econ).
2shared lists
02
Daniel Kahneman
Prospect Theory; Thinking, Fast and Slow.
2shared lists
03
Robert Shiller
narrative economics; irrational exuberance.
2shared lists
04
Abhijit Banerjee
RCT development framework; Poor Economics.
1shared list
05
Adam Alter
Drunk Tank Pink; Irresistible; cue-driven behavior research.
1shared list
06
Adam Galinsky
power and decision-making.
1shared list
07
Adam Smith
invisible hand; division of labor.
1shared list
08
Albert Hirschman
Exit, Voice, and Loyalty; linkages.
1shared list
Last updated
10 May 2026
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