Lists / People

Adam Alter

Drunk Tank Pink; Irresistible; cue-driven behavior research.

Adam Alter is a marketing author who also teaches at New York University Stern School of Business.

Wikipedia
#96Decision Scientists
40/ 100
Authority scoreNotable
1lists#96peak1primary1category
15
Top 100 Decision Scientists
Rank #96·Drunk Tank Pink; Irresistible; cue-driven behavior research.
Bibliography

Sources by Adam Alter

1source
Book
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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
Book
Appears alongside

Top neighbors of Adam Alter

8people
01
Adam Galinsky
power and decision-making.
1shared list
02
Amos Tversky
heuristics-and-biases program; Prospect Theory co-author.
1shared list
03
Anders Ericsson
deliberate practice.
1shared list
04
Andrei Shleifer
noise traders; inefficient markets.
1shared list
05
Annie Duke
Thinking in Bets; resulting fallacy.
1shared list
06
Antonio Damasio
somatic-marker hypothesis.
1shared list
07
Barbara Mellers
Good Judgment Project co-PI; forecasting accuracy.
1shared list
08
Barry Schwartz
Paradox of Choice.
1shared list
Last updated
10 May 2026
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