Robert Rose

content strategy / *Killing Marketing*, *Experiences: The 7th Era of Marketing*

Robert Rose is founder and chief strategy officer of The Content Advisory, a consultancy helping enterprises build content-driven business models. He co-authored *Killing Marketing* (with Joe Pulizzi) and *Experiences: The 7th Era of Marketing* (with Carla Johnson), and served for years as chief strategy adviser to the Content Marketing Institute. His central argument holds that brands should treat content as a product line capable of generating its own audience and revenue.