Stuart Diamond

Getting More

Stuart Diamond is a professor at the Wharton School, University of Pennsylvania, where his negotiation course was rated number one by students for over a decade. A Pulitzer Prize-winning journalist turned academic, he distilled his methodology into the book 'Getting More' (2010), which argues that understanding the other party's perceptions and needs outperforms traditional leverage-based tactics. The framework is widely applied in sales, diplomacy, and everyday negotiation.