Susan Wojcicki
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Susan Wojcicki

YouTube: creator economy as a strategy

CEO of YouTube from 2014 to 2023, overseeing its growth into a platform generating over $28 billion in annual advertising revenue.

@SusanWojcickiWikipedia
#23Competitive Strategy Operators
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Top 100 Competitive Strategy Operators
Rank #23·YouTube: creator economy as a strategy
Appears alongside

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A.G. Lafley
P&G: connect-and-develop, brand pruning to 80 core brands
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Adi Godrej
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Akio Morita
Sony: Walkman category creation, branding-led globalization
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Akio Toyoda
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kept primaries only
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Alan Mulally
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Albert Bourla
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Amancio Ortega
Inditex/Zara: fast-fashion vertical model
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Last updated
10 May 2026
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