Tamara Schenk

sales-enablement research (CSO Insights)

Former Research Director at CSO Insights (Miller Heiman Group), where she led the annual Sales Enablement Study tracking hundreds of organisations globally. She co-authored 'Sales Enablement: A Master Framework to Engage, Equip, and Empower a World-Class Sales Force', establishing a structured model for aligning content, training, and coaching to buyer journeys. Her work is widely cited as foundational in professionalising the sales enablement function.