Ted Sarandos

Netflix: content-strategy operator, originals doctrine

Ted Sarandos is Co-CEO of Netflix, a position he has held since 2020 alongside Reed Hastings before Hastings stepped back. Having joined Netflix in 2000 as Chief Content Officer, he built the originals strategy from scratch — greenlighting 'House of Cards' and 'Orange Is the New Black' — establishing the thesis that proprietary IP, not licensed catalogues, drives sustainable subscriber growth.