Lists / People

Yvon Chouinard

Patagonia: 1% for the Planet, ownership-trust

Founder of Patagonia who built a values-driven outdoor apparel brand and in 2022 transferred company ownership to a climate-focused trust.

#40Competitive Strategy Operators
54/ 100
Authority scoreNotable
1lists#40peak1primary1category
04
Top 100 Competitive Strategy Operators
Rank #40·Patagonia: 1% for the Planet, ownership-trust
Bibliography

Sources by Yvon Chouinard

1source
Book
—
Let My People Go Surfing: The Education of a Reluctant Businessman
Book
Appears alongside

Top neighbors of Yvon Chouinard

8people
01
A.G. Lafley
P&G: connect-and-develop, brand pruning to 80 core brands
1shared list
02
Adi Godrej
Godrej Group: family-board governance + emerging-market FMCG strategy
1shared list
03
Akio Morita
Sony: Walkman category creation, branding-led globalization
1shared list
04
Akio Toyoda
Toyota: hybrid-led powertrain hedge against pure EV
1shared list
05
Alan Lafley reprise / Hein Schumacher
kept primaries only
1shared list
06
Alan Mulally
Ford: One Ford plan, divestitures, BPR meeting cadence
1shared list
07
Albert Bourla
Pfizer: COVID vaccine sprint, Seagen oncology bet
1shared list
08
Amancio Ortega
Inditex/Zara: fast-fashion vertical model
1shared list
Last updated
10 May 2026
Suggest an edit →