Don't fight the incumbent on their axis — define a brand-new category you can own and become its authority.

Brothers of Iron: Building the Weider Empire · Joe Weider, Ben Weider, Mike Steere

Defeat a stronger adversary by corroding it from within across every domain except direct military force.

Top Venezuelan Spy Confirms Trump’s Biggest Fear | Ralph Pezzullo — Danny Jones · Danny Jones

Rivalry in declining industries

Competitive Strategy · Michael E. Porter

Analyze strategic groups

Competitive Strategy · Michael E. Porter

Understanding industry rivalry

Competitive Strategy · Michael E. Porter

Understanding rivalry among competitors

Competitive Strategy · Michael E. Porter

Understand industry competition

Competitive Strategy · Michael E. Porter

Understand industry competition

Competitive Strategy · Michael E. Porter

Seek mutual benefit in every interaction or walk away respectfully

Seven Habits of Highly Effective People · Stephen R. Covey

Map the five competitive forces that shape every industry's profitability

Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter

Opportunities seem more valuable to us when their availability is limited. This principle works

Influence: The Psychology of Persuasion · Robert Cialdini