Nineteen emotional and rational forces that cause people to buy—and how to uncover them
The Sales Bible: The Ultimate Sales Resource · Jeffrey Gitomer
Opportunities become more desirable as they become less available; restriction triggers desire
Influence: Science and Practice · Robert B. Cialdini
Close Bitcoin mining deals with oil and gas executives by speaking to their mandate, not Bitcoin ideology
Waste Not, Want Not Using Stranded Energy for Mining + HPC | Bitcoin 2026 — Bitcoin Magazine · Bitcoin Magazine
Every decision should be evaluated at the last unit, not the average
The Economist's Guide To Getting Rich · Erik Angner
Master theory, history, psychology, and business — then everything else follows
If You Understand This, You'll Never Fear a Market Crash Again · William J. Bernstein
Design for the worst 1-2% of times — that's when compounding breaks
If You Understand This, You'll Never Fear a Market Crash Again · William J. Bernstein
Intelligence optimises for efficiency and order — making destruction and war forms of waste to avoid
Ex-Google Exec (WARNING): The Next 15 Years Will Be Hell Before We Get To Heaven! · Mo Gawdat
Civilisational fragility rises when change rate exceeds evolutionary bandwidth
The Professor Banned From Speaking Out: 'We Need To Start Preparing' · Bret Weinstein
Smart people thinking you're crazy is the moat signal, not a red flag
Reid Hoffman, LinkedIn Founder: It's Time To Quit Your Job When You Feel This! · Reid Hoffman
Build cohesive teams by overcoming five cascading dysfunctions from trust to results through a hierarchical pyramid of team behaviors
Lencioni Five Dysfunctions of a Team · Patrick Lencioni
Find magical solutions by abandoning naive logic in human affairs
Alchemy · Rory Sutherland
Trade benefits both parties even when one is better at producing everything
On the Principles of Political Economy and Taxation · David Ricardo
Distinguish genuine knowledge from pseudoscience using falsifiability as the test
The Logic of Scientific Discovery · Karl Popper
Test ideas by trying to prove them wrong, not by looking for confirmation
The Logic of Scientific Discovery · Karl Popper
Understand why well-managed companies fail when new technologies emerge from below
The Innovator's Dilemma · Clayton M. Christensen
Solve impossible problems by working backwards from what you want to avoid
Charlie Munger: Life Lessons · Dave Thorniley
Leverage cognitive biases ethically to create genuine improvements in customer experience
How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K) · Rory Sutherland
Invest in one total stock market index fund and let simplicity beat complexity over decades
JL Collins, The Simple Path to Wealth · JL Collins
Stop choosing partners who look good on paper and start choosing ones who feel good in life
How to Not Die Alone - A Dating Expert's Guide · Logan Ury
Wealth is the gap between what you have and what you expect to have
Watch This If You're Tired Of Being BROKE! Feat. Morgan Housel · Morgan Housel
Design fair systems by deciding rules before knowing your position within them
A Theory of Justice · John Rawls
Match your ad hooks to where your audience sits on the awareness spectrum
$100M Playbook: GOATed Ads · Alex Hormozi
Treat your beliefs as hypotheses and continuously update them with new data
The Cook and the Chef: Musk's Secret Sauce · Tim Urban
Design the choice interface to shape behavior without changing minds
Life Lessons from an Ad Man - Rory Sutherland · Rory Sutherland
Every decision is a bet — evaluate the process, not the outcome
Annie Duke: Getting Better by Being Wrong (Knowledge Project) · Annie Duke
Behavioral mastery trumps technical skill in financial success
Morgan Housel — Walking and Thinking · Morgan Housel
Markets shape reality
The Art of Execution · Lee Freeman-Shor
Engineer portfolios for targeted returns
Engineering Targeted Returns and Risks · Bridgewater Associates, LP
Find good enough
Designing Your Work Life · Bill Burnett
Spread Risk, Optimize Returns
I Will Teach You to Be Rich, Second Edition: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works. · Ramit Sethi
Balance Risk & Reward
I Will Teach You to Be Rich, Second Edition: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works. · Ramit Sethi
Uncertainty in game theory
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Making a Commitment More Believable
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Credible Threats
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Strategic information elicitation
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Finding a winning strategy
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
A strategy for managing risk in a Vickrey auction
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Think ahead to make better decisions
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Anticipate the actions of others
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Evaluate from the other side's perspective
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Partial separation of types
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Refusing to signal conveys info
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Absence of signal conveys info
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Establish credibility through reputation
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Make commitments credible
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
High upfront costs
Competitive Strategy · Michael E. Porter
Coordinate random choices with others
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Make unpredictable choices
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Eliminate dominated strategies
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
When self-interest leads to bad outcomes
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.