Win incumbent rights by guaranteeing the counterparty their peak earnings, then cut them into the ancillary markets they never monetized.
Michael Rubin on Building Fanatics Into a Billion-Dollar Empire (Boardroom cover story) · Boardroom (Rich Kleiman)
Change perception instead of reality to create value at a fraction of the cost
Life Lessons From an Ad Man · Rory Sutherland
Do the most important thing first each day -- the only trick you need
The Ivy Lee Method · James Clear
Do things that don't scale to get your startup off the ground
Do Things That Don't Scale · Paul Graham
Design a delightful experience
Designing Your Work Life · Bill Burnett
Stand out from the crowd
Designing Your Work Life · Bill Burnett
Achieve optimal experience by matching challenge to skill in single-focused immersion
Ikigai · Hector Garcia & Francesc Miralles
Navigate the predictable emotional journey of financial transformation
Profit First for Therapists · Julie Herres
Decode your emotional state to find what is missing from your ikigai
Finding Your Ikigai: How to Seek Your Purpose in Life - PDFDrive.com · Eiver Stevens
A B2C alternative to the chasm model that drives consumer technology adoption through four interl...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Position disruptive products at the intersection of an established market alternative and an inno...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Inspiration through internal narrative
LIVE EVENT Q&A: Dr. Andrew Huberman Question & Answer in Toronto, ON · Andrew Huberman
Find your inner drive
LIVE EVENT Q&A: Dr. Andrew Huberman Question & Answer in Los Angeles, CA · Andrew Huberman
Find your passion, learn, and work hard
How to Do Great Work · Paul Graham
Cynicism vs Awe
How to Cultivate a Positive, Growth-Oriented Mindset | Dr. Jamil Zaki · Andrew Huberman
Saying the unsayable
The Science & Art of Comedy & Creativity | Tom Segura · Andrew Huberman
Unpredictability in humor
The Science & Art of Comedy & Creativity | Tom Segura · Andrew Huberman
Cultivating delight and personal growth
How to Shape Your Identity & Goals | Dr. Maya Shankar · Andrew Huberman
Notice delights
How to Achieve True Happiness Using Science-Based Protocols | Dr. Laurie Santos · Andrew Huberman
Balance your three drives to unlock agency, gratitude, and peace
Mental Health Toolkit: Tools to Bolster Your Mood & Mental Health · Andrew Huberman
Invest in trust, delight, and connection to rebuild the stress-damaged brain.
Tools for Managing Stress & Anxiety · Andrew Huberman
Turn your full body toward each new person as if they are the most important one in the room
How to Talk to Anyone · Leil Lowndes
Detach your ego from your ideas so that changing your mind feels like discovery, not defeat
Think Again: The Power of Knowing What You Don't Know · Adam Grant
Hand-serve your first users obsessively to discover what millions will love
Masters of Scale · Reid Hoffman
Solve the next problem the moment your customer becomes aware of it — because you can't have X without Y.
$100M Money Models · Alex Hormozi