Reveal whether a franchise fee buys you a launch pad or a lasting competitive edge.
Acquiring Minds: Phil Miller, $100K store to Pawville (11 locations, PE exit) — Acquiring Minds · Acquiring Minds
Enter a market whose biggest cost is customer acquisition — when you already own the customers.
Michael Rubin on Building Fanatics Into a Billion-Dollar Empire (Boardroom cover story) · Boardroom (Rich Kleiman)
Parental support is far wider than a house deposit — map the whole account before judging who is self-made.
The Wealth Gap No One Talks About · Eliza Filby
Act as if markets are efficient — not because they are, but because the assumption protects you.
Do We Need To Change Our Minds About Index Funds? · Tim Harford
Separate survival money from growth money — never mix them
If You Understand This, You'll Never Fear a Market Crash Again · William J. Bernstein
Tilt 10-30% to your home market for cost, tax, and geopolitical resilience
The Problem With Saving 10% of Your Income · Ben Felix
Democracies sustain wars they were attacked into; wars of choice erode politically until withdrawal
The Iran War Expert: I Simulated The Iran War for 20 Years. Here's What Happens Next · Robert Pape
AI destroys capital and code moats; distribution and authentic voice are what survive
AI AGENTS DEBATE: These Jobs Won't Exist In 24 Months! · Amjad Masad & Bret Weinstein
Find, face, frame, and form your way to competitive advantage through continuous learning and waste elimination
The Lean Strategy · Michael Balle
Find magical solutions by abandoning naive logic in human affairs
Alchemy · Rory Sutherland
Trade benefits both parties even when one is better at producing everything
On the Principles of Political Economy and Taxation · David Ricardo
Build wealth with radical simplicity using just two index funds across two life stages
JL Collins - The Simple Path to Wealth · JL Collins
Understand why well-managed companies fail when new technologies emerge from below
The Innovator's Dilemma · Clayton M. Christensen
Index funds, low costs, and tax efficiency compound into transformative wealth
Bogle On Mutual Funds · John C. Bogle
Master six right-brain aptitudes to thrive as the economy shifts from information to meaning
A Whole New Mind: Why Right-Brainers Will Rule the Future · Daniel H. Pink
Use boring technology and minimal tools to maximize output and profit
This Is What Real Freedom Looks Like - Pieter Levels · Pieter Levels
Revive a failing company by unleashing human magic through purpose and empowerment
Former Best Buy CEO Hubert Joly: Empowering Workers to Create Magic · Hubert Joly
Turn strangers into friends and friends into customers through earned trust
Permission Marketing · Seth Godin
Create demand that outstrips supply using four proven levers
Oversubscribed · Daniel Priestley
Turn your largest expense into a strategic advantage
Scaling Up Compensation · Verne Harnish & Sebastian Ross
Find your business idea from pain, profession, or passion
The Man That Makes Millionaires - Turn 100 to 10k With This Step By Step Formula · Alex Hormozi
The ability to say good enough is a superpower — maximizers evaluate every option and feel worse about their choices
Derek Sivers — The Joys of an Un-Optimized Life, Finding Paths Less Traveled, Creating Tech Independence, Taking Giant Leaps, and Picking the Right Game of Life · Derek Sivers
If each new user makes the product more valuable for all users, you win
Bill Gurley — All Things Business and Investing · Bill Gurley
Over time, all marketing strategies result in shitty clickthrough rates
The Law of Shitty Clickthroughs · Andrew Chen
Knowing when to fold is the highest-leverage decision skill
Annie Duke: Getting Better by Being Wrong (Knowledge Project) · Annie Duke
Identify when companies use charm and ideology to avoid accountability
How Amazon, Apple, Facebook and Google Manipulate Our Emotions · Scott Galloway
Competitive advantage
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
Integrate to Compete
Competitive Strategy · Michael E. Porter
Gain edge via global competition
Competitive Strategy · Michael E. Porter
Identify and exploit different cost curves
Competitive Strategy · Michael E. Porter
Barriers to entry in emerging industries
Competitive Strategy · Michael E. Porter
Process innovation
Competitive Strategy · Michael E. Porter
Input costs
Competitive Strategy · Michael E. Porter
Learning curve
Competitive Strategy · Michael E. Porter
Negotiate with handicaps
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Analyze cost position
Competitive Strategy · Michael E. Porter
Target a niche
Competitive Strategy · Michael E. Porter
Understanding industry rivalry
Competitive Strategy · Michael E. Porter
Unique cost advantages
Competitive Strategy · Michael E. Porter
Scale advantages
Competitive Strategy · Michael E. Porter
Avoiding mediocrity
Competitive Strategy · Michael E. Porter
Understanding how VCs get paid, how their funds work, and what drives their behavior gives founders an information advantage
Venture Deals: Be Smarter than your Lawyer and Venture Capitalist · Brad Feld & Jason Mendelson
The heart of strategy is choosing your playing field and defining how you will win on it
Playing to Win_ How Strategy Really Works · A.G. Lafley & Roger Martin
Capture competitive advantage by riding waves of industry change
Good Strategy/Bad Strategy:The difference and why it matters · Rumelt, Richard
Find exceptions to rules to unlock breakthrough discoveries
Interviews with the Masters: A Companion to Robert Greene’s Mastery · Robert Greene
Anticipate how your industry will change and position for future structure
Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter
Design systems that help your rational planner win over your impulsive doer
Nudge: Improving Decisions About Health, Wealth, and Happiness · Richard H. Thaler & Cass R. Sunstein
Choose cost leadership, differentiation, or focus—or risk being stuck in the middle
Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter
Managers make widgets; leaders make change
Tribes: We Need You to Lead Us · Seth Godin
Score your business model's structural strength on seven dimensions
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) · Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith