Major-league franchises aren't trophies — they're a long-duration asset that beats stocks risk-adjusted, and private equity is now manufacturing the liquidity that was always missing.
New England Patriots President Jonathan Kraft Expects NFL ROI to Beat Stocks (Sportico, 2024) · Sportico
Price a rental-only product to own instead, anchor it to content worth repeating, and let ownership pull the hardware market up with you.
Stuart Karl: Who's Who in RCA VideoDisc · CED Magic
Close only business where both sides win—or lose both the deal and your reputation long-term
The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja
Assert and maintain momentum throughout the sale — assertively, not aggressively
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson
Find undervalued assets by matching your unique tolerances to others' deal-breakers
21 Harsh Truths About Why You’re Still Lost - Mark Manson — Chris Williamson · Chris Williamson
Technologies only flip incumbent markets once they cross the better threshold on price and performance.
4 Hard Truths About Capitalism and Climate · Steve Howard
Three-test policy design that unlocks investment in technologies needing a full investment cycle to mature.
4 Hard Truths About Capitalism and Climate · Steve Howard
Pair present sacrifices with small immediate rewards to beat present bias
The Economist's Guide To Getting Rich · Erik Angner
Headline fiscal numbers overstate real impact — always find the net after behavioural and compensating effects
Top Finance Experts React to the UK Budget 2024 · Paul Johnson & Claer Barrett
Interest is crystallised impatience — the inescapable price tag on every transaction across time
The Interest Rate Crisis Has Just Begun · Edward Chancellor
Hold 5-10 names so winners can be sold and recycled while the rest mature.
How to Invest in Stocks · Sasha Yanshin
After every burst bubble, the next one rhymes — overpay and the story won't save you.
The One Thing You Need To Invest In · Ramin Nakisa
Read every asset class through the interest rate that prices it.
The Truth About Investing · Patrick Boyle
Humans forecast linearly; technology compounds exponentially — bet on the gap
Uber CEO: I Have To Be Honest, AI Will Replace 9.4 Million Jobs At Uber! · Dara Khosrowshahi
Value any new monetary asset by sizing the savings premium it can absorb from incumbents
Why Bitcoin Will Eat the Biggest Market on Earth — Robin Seyr · Robin Seyr
Understanding how the brain constructs time to improve decision-making, planning, and present-moment awareness
Your Brain Is a Time Machine · Dean Buonomano
Desensitize yourself to rejection by asking for 10% off your coffee every day until no feels normal
Brainstorming The Best Business Ideas To Start In 2022 with Noah Kagan · Noah Kagan
Connect compelling stories to rigorous numbers to make better investment and business decisions
Aswath Damodaran: “World Order is Coming Apart” | Prof G Markets · Aswath Damodaran
Match your ad hooks to where your audience sits on the awareness spectrum
$100M Playbook: GOATed Ads · Alex Hormozi
Choose uncertain opportunity over guaranteed misery every time
The Man That Makes Millionaires - Turn 100 to 10k With This Step By Step Formula · Alex Hormozi
To outperform, you must think differently AND better than the consensus
Howard Marks — How to Invest with Clear Thinking · Howard Marks
Bind your present self to honor the commitments of your wiser past self
Thinking in Bets: Key Concepts and Framework · Annie Duke
Market corrections create generational opportunity—protect churn, not incumbents
How the US Is Destroying Young People's Future · Scott Galloway
Do one thing so people assume you do that one thing brilliantly
Perspective is Everything · Rory Sutherland
Markets shape reality
The Art of Execution · Lee Freeman-Shor
Balanced exposure
Engineering Targeted Returns and Risks · Bridgewater Associates, LP
Diversified asset allocation
Engineering Targeted Returns and Risks · Bridgewater Associates, LP
Plan ahead
Your Money Or Your Life: 9 Steps to Transforming Your Relationship with Money and Achieving Financial Independence: R... · Vicki Robin
Distinguish between product loonshots that nobody thinks will work and strategy loonshots that nobody thinks will make money
Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries · Safi Bahcall
Measure and maximize the eight key drivers that determine whether your business is attractive to acquirers.
Built to Sell · John Warrillow
Commit now to save more later by linking increases to future raises
Nudge: Improving Decisions About Health, Wealth, and Happiness · Richard H. Thaler & Cass R. Sunstein
Recognize the gravitational pull toward premium markets that leaves you vulnerable from below
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail · Clayton M. Christensen
We systematically undervalue the future because our brains discount rewards over time.
Your Brain Is a Time Machine The Neuroscience and Physics · Dean Buonomano
Maintain liquidity
Berkshire Hathaway Shareholder Letter 1980 · Warren Buffett
Estimate true business value
Berkshire Hathaway Shareholder Letter 1983 · Warren Buffett
Estimate future cash output
Berkshire Hathaway Shareholder Letter 1983 · Warren Buffett
Calculate true business worth
Berkshire Hathaway Shareholder Letter 1989 · Warren Buffett
Understanding dopamine's role in nicotine addiction
Nicotine’s Effects on the Brain & Body & How to Quit Smoking or Vaping · Andrew Huberman
Evaluate future income
How to Get Rich Without Getting Lucky · Naval Ravikant
Harness demand-side economies of scale where each new user increases value for all others
Platform Revolution · Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary
Four determinants that establish what any stock is fundamentally worth
A Random Walk Down Wall Street · Burton G. Malkiel
Deliver compliments through third parties for maximum credibility and impact
How to Talk to Anyone · Leil Lowndes
Only invest when the price is significantly below calculated intrinsic value
The Intelligent Investor · Benjamin Graham
See opportunities others miss by combining courage with financial intelligence.
Rich Dad Poor Dad · Robert T. Kiyosaki
Building trust by telling employees the full truth, especially when it hurts
The Hard Thing About Hard Things · Ben Horowitz
Choose lasting loyalty through shared beliefs over short-term compliance via carrots and sticks.
Start With Why: How Great Leaders Inspire Everyone to Take Action · Simon Sinek
Mixing money into social relationships destroys motivation that money cannot buy back
Predictably Irrational · Dan Ariely
FREE is not just a price -- it is an emotional trigger that overrides rational calculation
Predictably Irrational · Dan Ariely
Value equals market scale multiplied by Power -- both are necessary, neither alone is sufficient
7 Powers · Hamilton Helmer
Give products or services free if customers commit to buying more over time — the easiest sale anyone can close.
$100M Money Models · Alex Hormozi