Eliminate incentive gaps to unlock founder-quality output from everyone you hire or work for
How to Get Rich — Naval · Naval
Apply leverage to time before you can afford it — both ends of the wealth curve need it
From Council Estate to Multimillionaire at 27 Years Old · Timothy Armoo
Four repeating phases that turn product usage into automatic habit
The Hook Model: How to Manufacture Desire · Nir Eyal
Close the gap between organizational values and daily practices to re-engage teams
Daring Greatly · Brené Brown
Build voluntary associations that multiply individual power and create the social infrastructure for collective achievement
Democracy in America · Alexis de Tocqueville
Identify when organizational behavior diverges from stated values
Losing Faith: How the Grove Survivors Led the Decline of Intels Corporate Culture · Bob Coleman and Logan Shrine
Replace carrots and sticks with autonomy, mastery, and purpose to drive real performance
Daniel Pink on Motivation and Drive - YANSS Podcast · Daniel Pink
Do things that don't scale to build the foundation for things that do
Bill Gurley — All Things Business and Investing · Bill Gurley
Move beyond survival metrics to measure what truly creates lasting success
Measuring What Makes Life Worthwhile · Chip Conley
Harnessing stories for organizational success
A Whole New Mind · Pink, Daniel H.
Understanding the causes of disengagement
Covey, Sean - The 4 Disciplines of Execution · Covey, Sean
Engage sight, sound, and touch to create presentations with dramatically higher recall
Talk Like TED · Carmine Gallo
Leaders add value by serving others
The 21 Irrefutable Laws of Leadership · John C. Maxwell
Transform custom services into standardized, teachable products that can run without you.
Built to Sell · John Warrillow
Dedicate structured autonomous time for creative exploration to unlock innovation and engagement
Drive: The Surprising Truth About What Motivates Us · Daniel H. Pink
Match challenge to capability to unlock flow states and accelerate the path to mastery
Drive: The Surprising Truth About What Motivates Us · Daniel H. Pink
Use vivid before-and-after stories to select your beachhead market
Crossing the Chasm, 3rd Edition · Geoffrey A. Moore
Focus on strengths to cut active disengagement from 40% to 1%
Strengths finder 2.0 · Tom Rath
Six times more engaged when you do what you do best daily
Strengths finder 2.0 · Tom Rath
Three structured conversations to understand and support each person's dreams
Radical Candor · Kim Scott
Restructure any job to generate intrinsic motivation and enjoyment
Flow: The Psychology of Optimal Experience · Mihaly Csikszentmihalyi
Rehumanize work and education by making vulnerability the source of innovation
Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead · Brene Brown
Prioritize the human fuel before the financial fuel
The Infinite Game · Simon Sinek
Combining personal gain with social contribution
How to Master Growth Mindset to Improve Performance | Dr. David Yeager · Andrew Huberman
Empowering employees
How Zoom prepared for massive growth (w/ CEO Eric Yuan) | Masters of Scale · Masters of Scale
Build the three attitudes that distinguish people who thrive under stress
The Upside of Stress · Kelly McGonigal
Interleave optimistic benefits with realistic obstacles to sustain genuine motivation
59 Seconds · Richard Wiseman
Building processes that eliminate political behavior before it takes root
The Hard Thing About Hard Things · Ben Horowitz
Kill your old idea gracefully to free your team and resources for the one that scales
Masters of Scale · Reid Hoffman
Halt production for a day so every employee can propose solutions to real problems
Creativity, Inc. · Ed Catmull & Amy Wallace
Mixing money into social relationships destroys motivation that money cannot buy back
Predictably Irrational · Dan Ariely
Build a team of true believers, not transactional professionals
Zero to One: Notes on Startups, or How to Build the Future · Peter Thiel & Blake Masters
A systematic approach to building large commitments from small initial agreements. Based on
Influence: The Psychology of Persuasion · Robert Cialdini
How to get your first customers by reaching out to people who already know you
$100M Leads · Alex Hormozi