A complete system for winning complex B2B sales through process, not persuasion

The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja

Map every account by who really approves vs. who merely recommends

Getting to VITO (The Very Important Top Officer) · Anthony Parinello

Prove AI ROI fast by automating one repetitive workflow, then expand company-wide

Why Your Company Should Own Its AI Model | E2278 — This Week in Startups · This Week in Startups

Build a valuable business by systematically developing assets across six critical categories

24 Assets · Daniel Priestley

Master four math equations that determine whether your business creates millionaires

These 4 Math Equations Will Make You A Millionaire | Alex Hormozi · Alex Hormozi

Evolve pay structures as your company scales through growth stages

Scaling Up Compensation · Verne Harnish & Sebastian Ross

Specialize, systematize, and scale to convert a custom service business into a sellable product company.

Built to Sell · John Warrillow

Set pricing for pragmatists and choose channels that deliver the whole product

Crossing the Chasm, 3rd Edition · Geoffrey A. Moore

Build a dedicated division that drives continuous improvement across the company

The Toyota Production System Journey: The Continuously Changing Features of TPS and Lean Thinking · Noboru Takeuchi

Win the pragmatist by becoming the safe, proven, de facto standard choice

Crossing the Chasm · Geoffrey A. Moore

Match your sales channel to your buyer's expectations and your product's complexity

Crossing the Chasm · Geoffrey A. Moore

Match your distribution channel to your buyer type -- five channels for five distinct customer pr...

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore

A B2C alternative to the chasm model that drives consumer technology adoption through four interl...

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore

Lock in customers so that the cost of leaving exceeds the benefit of any alternative

7 Powers · Hamilton Helmer

Design a customer-centric pipeline from lead generation through qualification to close

Traction · Gabriel Weinberg & Justin Mares

A complete taxonomy of every way a startup can acquire customers

Traction · Gabriel Weinberg & Justin Mares