Modern overload demands decision shortcuts; exploiting them degrades the whole ecosystem
Influence: Science and Practice · Robert B. Cialdini
We obey authority automatically, often responding to its symbols rather than its genuine expertise
Influence: Science and Practice · Robert B. Cialdini
Measure yield at each funnel stage per channel to find and fix your marketing ROI leaks
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
World-class managers coach to known behaviors and innovate around unknown obstacles to unstick deals
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson
Anchor your liquid portfolio in self-custodied Bitcoin, then use ecosystem instruments as accumulation fuel
Peter Dunworth: $300 Trillion Is About to Flow Into Bitcoin — Robin Seyr · Robin Seyr
Take extreme ownership of your birth experience by questioning defaults and self-educating
Making Bitcoin Babies: Sovereignty Starts in the Womb | Bitcoin 2026 — Bitcoin Magazine · Bitcoin Magazine
If a £500 note were lying on the pavement, someone would already have picked it up
The Economist's Guide To Getting Rich · Erik Angner
Act as if markets are efficient — not because they are, but because the assumption protects you.
Do We Need To Change Our Minds About Index Funds? · Tim Harford
Understand the brain as a pattern-making system that excels at developing ideas but struggles to generate them, requiring lateral thinking to escape established patterns
The Mechanism of Mind: Understand How Your Mind Works · Edward de Bono
The framework of attention directing involves focusing on the right things, and directing attenti...
Teach Yourself To Think - Edward de Bono · Unknown
Stability, strength, zone 2, and VO2 max — the complete exercise prescription for living longer
Dr. Peter Attia - The Science and Art of Longevity (Outlive) · Peter Attia
Mass is dead
We Are All Weird: The Myth of Mass and the End of Compliance · Godin, Seth
Resolve disputes efficiently
I Will Teach You to Be Rich, Second Edition: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works. · Ramit Sethi
Combine field and library research
Competitive Strategy · Michael E. Porter
Designing effective auctions
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Absorb a master's power to compress decades of learning into years
Mastery Side Material - Robert Greene · Robert Greene
Choose what to do now by weighing context, work type, and commitment altitude
Ready for Anything: 52 Productivity Principles for Getting Things Done · David Allen
Stop transmitting pixels and start connecting with people
The Next Conversation: Argue Less, Talk More · Jefferson Fisher
Inject rest for faster learning
The Science of Hearing, Balance & Accelerated Learning · Andrew Huberman
Representing sensory information in the brain
How the Brain Works, Curing Blindness & How to Navigate a Career Path | Dr. E.J. Chichilnisky · Andrew Huberman
Virtual representatives
Curing All Human Diseases & the Future of Health & Technology | Mark Zuckerberg & Dr. Priscilla Chan · Andrew Huberman
Nature's patterns
How Nature & Other Physical Environments Impact Your Focus, Cognition & Health | Dr. Marc Berman · Andrew Huberman
Nature is easier to process
How Nature & Other Physical Environments Impact Your Focus, Cognition & Health | Dr. Marc Berman · Andrew Huberman
Collaboration in Science
How A Doctor Cured His Own Terminal Disease | Dr. David Fajgenbaum · Andrew Huberman
Cast wide, filter narrow
The Silent Cost of Bad Habits - James Clear · The Knowledge Project Podcast
Efficient info transfer
Enhance Your Learning Speed & Health Using Neuroscience Based Protocols | Dr. Poppy Crum · Andrew Huberman
Understand movement patterns
How to Improve Your Mobility, Posture & Flexibility | Dr. Kelly Starrett · Andrew Huberman
Optimize Workspace
Optimizing Workspace for Productivity, Focus & Creativity | Huberman Lab Essentials · Andrew Huberman
Mind over matter
How to Learn Skills Faster | Huberman Lab Essentials · Andrew Huberman
Train to the beat
How to Learn Skills Faster | Huberman Lab Essentials · Andrew Huberman
Learn by error
How to Learn Skills Faster | Huberman Lab Essentials · Andrew Huberman
Choose your training tool based on accessibility, learning curve, and desired adaptations.
How to Build Strength, Endurance & Flexibility at Any Age | Pavel Tsatsouline · Andrew Huberman
Identify and counteract the cognitive biases that destroy investment returns
A Random Walk Down Wall Street · Burton G. Malkiel
Stock prices move unpredictably, so stop trying to outsmart the market
A Random Walk Down Wall Street · Burton G. Malkiel
Commit to serving a specific customer type in a specific way to eliminate business inefficiency
Clockwork · Mike Michalowicz
The quantity of communication directly determines its quality -- communicate more, not less
Work the System · Sam Carpenter
Work in the smallest possible increments to find problems faster and waste less
The Lean Startup · Eric Ries