Universities became luxury brands; now force them back to public service

How the US Is Destroying Young Peoples Future · Scott Galloway

Entry with advantages

Competitive Strategy · Michael E. Porter

Understanding the threat of substitutes

Competitive Strategy · Michael E. Porter

Retaliation from established companies

Competitive Strategy · Michael E. Porter

Understand industry competition

Competitive Strategy · Michael E. Porter

Determine whether you are entering an existing market, creating a new market, or resegmenting an existing market to choose the right strategy

The Four Steps to the Epiphany · Steve Blank

Map the five competitive forces that shape every industry's profitability

Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter

Match small organizations to small markets before they become big ones

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail · Clayton M. Christensen