Reveal whether a franchise fee buys you a launch pad or a lasting competitive edge.
Acquiring Minds: Phil Miller, $100K store to Pawville (11 locations, PE exit) — Acquiring Minds · Acquiring Minds
Select careers where creative leverage decouples your hours from your economic output.
How to Get Rich — Naval · Naval
Score foods by blood-sugar impact per serving, not by label claims or guesswork
Fatty Liver Expert: Your Liver Is Filling With Fat Right Now - Dr David Unwin — The Diary Of A CEO · The Diary Of A CEO
One customer testimonial outperforms a hundred sales pitches—collect, deploy, and systematise proof
The Sales Bible: The Ultimate Sales Resource · Jeffrey Gitomer
Define the exact customer you can best serve so you stop wasting time on the rest
The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja
Detect when weak governance is pushing an institution toward irreversible norm collapse
God, AI, and the Coming Violence | Will Manidis — Hidden Forces · Hidden Forces
Copy the full toolkit or don't copy at all.
Who's Really Crashing the Economy? · Ha-Joon Chang
Civilisational fragility rises when change rate exceeds evolutionary bandwidth
The Professor Banned From Speaking Out: 'We Need To Start Preparing' · Bret Weinstein
AI advances where money points — not toward general intelligence, but toward premium industry verticals
AI Whistleblower: We Are Being Gaslit By AI Companies, They're Hiding The Truth! · Karen Hao
Not all AI is the same — match resource consumption to use-case requirements
AI Whistleblower: We Are Being Gaslit By AI Companies, They're Hiding The Truth! · Karen Hao
Human mental abilities differ from animals in degree, not in kind
The Descent of Man and Selection in Relation to Sex · Charles Darwin
Use boring technology and minimal tools to maximize output and profit
This Is What Real Freedom Looks Like - Pieter Levels · Pieter Levels
Evaluate whether transparency culture is genuine or performative
The Fund · Rob Copeland
Build audience through consistent delivery of actionable frameworks
The Curiosity Chronicle by Sahil Bloom · Sahil Bloom
Obtain a genuinely external entry point to break free of dominant thought patterns using a randomly selected word
I Am Right, You Are Wrong: From This to the New Renaissance: From Rock Logic to Water Logic · Edward de Bono
Almost nothing is objectively true — choose beliefs that help you become who you want to be
Derek Sivers — The Joys of an Un-Optimized Life, Finding Paths Less Traveled, Creating Tech Independence, Taking Giant Leaps, and Picking the Right Game of Life · Derek Sivers
Wisdom is the natural aging process of learning what deserves your energy
The Subtle Art of Not Giving a Fuck · Mark Manson
You cannot numb pain without also numbing joy and gratitude
The Power of Vulnerability · Brené Brown
Protecting your finances with insurance
The Total Money Makeover Updated and Expanded · Dave Ramsey
Selecting target buyers
Competitive Strategy · Michael E. Porter
Breakthrough innovation often comes from repurposing existing ideas, tools, or traits for entirely new and unintended uses
Where Good Ideas Come From · Steven Johnson
Coordinate knowledge and effort in a spirit of harmony between two or more people to create a third invisible force greater than any individual mind.
Think and Grow Rich · Napoleon Hill
Create an environment of complete honesty and openness where issues are surfaced and dealt with directly
Principles: Life and Work · Ray Dalio
A five-component naming system — Magnet, Avatar, Goal, Interval, Container — that creates compelling offer names which attract attention and communicate value instantly.
$100M Offers · Alex Hormozi
Use vivid before-and-after stories to select your beachhead market
Crossing the Chasm, 3rd Edition · Geoffrey A. Moore
Read people accurately and navigate politics to protect your work
Mastery Side Material - Robert Greene · Robert Greene
Create choices before you make choices
Change by Design · Tim Brown
Trace how you leap from observable data to untested conclusions
The Fifth Discipline Fieldbook · Peter Senge
Choose the known $8,000 over gambling for the unknown $10,000.
The Coffeehouse Investor: How to Build Wealth, Ignore Wall Street and Get On with Your Life · Bill Schultheis
Choose high-quality supplements
Your Brain's Logic & Function | Dr. David Berson · Andrew Huberman
Sleep Better
Developing a Rational Approach to Supplementation for Health & Performance | Huberman Lab Podcast · Andrew Huberman
Apply the same standard of evidence to all nutritional claims, not just your biases.
Tools for Nutrition & Fitness | Dr. Layne Norton · Andrew Huberman
Choose a dietary pattern based on what fits your life, not dogmatic belief in its superiority.
Tools for Nutrition & Fitness | Dr. Layne Norton · Andrew Huberman
Choose your training tool based on accessibility, learning curve, and desired adaptations.
How to Build Strength, Endurance & Flexibility at Any Age | Pavel Tsatsouline · Andrew Huberman
Select a few high-carryover exercises and master them for years.
How to Build Strength, Endurance & Flexibility at Any Age | Pavel Tsatsouline · Andrew Huberman
Transform your environment from prison to palace by consciously shifting your mental framing.
How to Make Yourself Unbreakable | DJ Shipley · Andrew Huberman
Align fear, emotion, planning, and action for unstoppable goal pursuit
How to Set & Achieve Goals · Andrew Huberman
Use L-tyrosine, PEA, and caffeine strategically, not chronically
Controlling Your Dopamine for Motivation, Focus & Satisfaction · Andrew Huberman
Use theanine and ashwagandha strategically, not as daily defaults.
Tools for Managing Stress & Anxiety · Andrew Huberman
A quantitative checklist to screen for financially sound, fairly priced stocks
The Intelligent Investor · Benjamin Graham
The philosophical foundation: clutter is costly, optimization matters, intentionality satisfies
Digital Minimalism · Cal Newport
If it isn't a clear 90 out of 100, it's a zero. Eliminate the merely good.
Essentialism · Greg McKeown
The old outlives the new -- survival time predicts future survival
Antifragile: Things That Gain from Disorder · Nassim Nicholas Taleb
Adopt a tool only if its positive impact on key activities substantially outweighs the negatives
Deep Work · Cal Newport
Use strategic generosity and selective honesty to build influence networks
The 48 Laws of Power · Robert Greene