MAGIC Offer Naming Formula
A five-component naming system — Magnet, Avatar, Goal, Interval, Container — that creates compelling offer names which attract attention and communicate value instantly.
The MAGIC formula provides five components for naming offers: M (Magnet/Magnetic Reason Why) gives people a reason to pay attention, such as a seasonal event, grand opening, or special occasion. A (Avatar) calls out the specific person the offer is for, making the right prospects self-select. G (Goal) articulates the dream outcome in vivid, emotional language. I (Interval) specifies the timeframe, giving prospects a concrete sense of commitment and expected results. C (Container) wraps everything in a word that implies a bundled system — challenge, blueprint, bootcamp, accelerator, masterclass. Not all five components are required; typically three to five are used, balanced between specificity and brevity. The framework also recommends using rhyme or alliteration to increase memorability. Critically, naming is a tool for refreshing offers without changing the underlying product — when response rates decline, a new name can re-stimulate demand.
- The name is the wrapping paper — you can refresh demand without changing the underlying offer
- A magnetic reason why gives people permission to pay attention
- Calling out your specific avatar makes the right people self-select and feel personally targeted
- Concrete, tangible goals in the name outperform vague aspirational language
- Time intervals set expectations and reduce perceived risk
- Container words imply a bundled system that cannot be compared to individual components
- Rhyme and alliteration dramatically increase memorability
- Create a Magnetic Reason WhyStart the name with a word or phrase that explains why this promotion exists or why the prospect should care right now. It can be tied to a season, holiday, event, milestone, grand opening, or even a humorous personal reason. The reason does not need to be significant — it just needs to exist.Pro tipThink like a fraternity party planner — any reason is a valid reason. Grand opening, anniversary, new management, back-to-school, spring launch, or even a celebration of an arbitrary milestone.WarningDo not overthink this component. The reason just needs to be believable enough that people do not question why you are making the offer.
- Announce Your AvatarInclude a word or phrase that calls out exactly who this offer is for. The more specific, the higher the conversion rate. In local markets, use hyperlocal geography. In niche markets, use the specific identity label your prospects use for themselves.Pro tipDo not say 'Baltimore' — say 'Towson, MD.' Do not say 'business owners' — say 'brick-and-mortar salon owners.' The more specific the avatar call-out, the more the right person feels it was made specifically for them.WarningBeing too broad makes the name generic and forgettable. Being too narrow limits your market. Find the sweet spot where the right people instantly recognize themselves.
- State the GoalArticulate the dream outcome in vivid, concrete language. This can be a single word or a short phrase that represents the emotional or tangible result the prospect desires. The more specific and measurable, the more compelling.Pro tipUse language your prospects use with their friends, not industry terminology. 'Celebrity smile,' 'six-pack,' 'double your profits,' 'first client,' 'pain-free' — these are goals that create instant emotional resonance.WarningIf making quantifiable claims with a timeframe attached, check advertising platform rules — many platforms prohibit implied guarantees of specific results within specific timeframes.
- Indicate the Time IntervalInclude the duration or timeframe in the name to set expectations about commitment and results. This gives prospects a sense of what they are signing up for and reduces uncertainty.Pro tipShorter intervals feel less risky and more actionable: '6-week challenge,' '5-day sprint,' '12-week deep dive.' The interval itself can become a selling point when it implies rapid results.WarningOn advertising platforms, combining a quantifiable outcome with a specific timeframe can be flagged as an implied guarantee. Use intervals without quantifiable claims in paid advertising.
- Choose a Container WordWrap the offer in a container word that implies it is a complete, bundled system rather than a single product. This makes it incomparable to individual components a competitor might offer. Examples include challenge, blueprint, bootcamp, accelerator, masterclass, intensive, system, shortcut, sprint, or summit.Pro tipThe container word positions your offer as a proprietary system. 'A gym membership' is comparable to other gyms. 'The Six-Pack Fast Track Bootcamp' is not comparable to anything.WarningChoose a container word that matches the energy of your audience. A 'bootcamp' works for fitness; a 'masterclass' works for executives. Mismatched containers reduce credibility.
Hormozi discovered that even after building a great offer, the name determined whether prospects paid attention or scrolled past. He noticed that fraternity party planners instinctively understood this — every party needed a 'reason why' to attract attention, even if the reason was absurd (one party was thrown because a housemate got his wisdom teeth removed). This insight led him to formalize the MAGIC naming system, which he found could re-stimulate demand for the same offer simply by changing its name — without altering the product itself.