Close only business where both sides win—or lose both the deal and your reputation long-term
The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja
Strip distractions, match the promise, and build trust to convert visitors to leads
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Build search rank through earned inbound links and on-page optimization, not tricks
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Transform your website from a product brochure into a magnetic industry resource
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Score seven irreplaceable human value categories to determine which roles survive AGI
The New Jobs AI Will Create — The AI Daily Brief: Artificial Intelligence News · The AI Daily Brief: Artificial Intelligence News
Match identity verification depth to relationship context—never over-identify.
The Digital ID Trap Is Closing Faster Than You Think (your version, lock as-is) — TFTC · TFTC
Design platforms for safety, ownership, and respect by default — not as afterthoughts bolted on after harm.
Going Viral Taught Me the Internet Is Broken but Fixable · Deja Foxx
Tax global wealth to fund direct cash transfers to citizens of countries bearing the climate damage.
Tax the Rich and Save the Planet · Esther Duflo
Decompose any agent task into three phases: observe the environment, reason over what you know, then act with humans.
Everything You Need to Know About AI Agents · Swami Sivasubramanian
Don't hand an 18-year-old a fortune — design the trust so the money arrives when they're ready for it.
68% of People Are Making This Expensive Mistake · Sam Grice
A will isn't for you — you're dead. It's the last financial decision you make for the people you love.
68% of People Are Making This Expensive Mistake · Sam Grice
Build bottom-up wealth through three layered state mechanisms, not universal income
Labour MP: This Budget Just Tax The Rich! · Liam Byrne
When the rules of money change, the old playbook stops working — and most people haven't noticed.
The New Rules for Building Wealth in 2025 · Rob Dix
Wealth buys political rules that protect wealth — the self-reinforcing loop that stalls reform
Extreme Wealth Will Destroy Democracy · Martin Wolf
Outsized bonuses tied to annual P&L manufacture the exact behaviour they're meant to reward
The Rogue Trader Who Lost £862 Million · Nick Leeson
AI's real threat is the quiet transfer of decision authority to algorithms
Yuval Noah Harari: An Urgent Warning They Hope You Ignore. More War Is Coming! · Yuval Noah Harari
CEOs get bad data because they give bad signals — transparency is a reciprocal exchange protocol
Uber CEO: I Have To Be Honest, AI Will Replace 9.4 Million Jobs At Uber! · Dara Khosrowshahi
Race at wasteful speed only when competitors are racing or critical mass demands it
Reid Hoffman, LinkedIn Founder: It's Time To Quit Your Job When You Feel This! · Reid Hoffman
Earn your rewards through deliberate effort to build lasting emotional resilience
I Taught Rats to Drive. They Taught Me to Enjoy the Ride | Kelly Lambert | TED — TED · TED
The most productive teams are not built from superstars but from people who help each other
Why It's Time to Forget the Pecking Order at Work · Margaret Heffernan
In a world of rapid change, shared purpose and trust matter more than hierarchy and orders
Listen, Learn... Then Lead · Stanley McChrystal
Find magical solutions by abandoning naive logic in human affairs
Alchemy · Rory Sutherland
Start with links and big buckets then let folder structure emerge from patterns rather than imposing it upfront
Give Me 15 Minutes. I'll Teach You 80% of Obsidian · Nick Milo
Cooperation evolves when we can detect and punish those who take without giving
Evolutionary Psychology: The New Science of the Mind · David M. Buss
Empower frontline leaders with clear intent and boundaries
Jocko Podcast 114 w/ Leif Babin - How to Lead and Win · Leif Babin
Follow genuine curiosity through domains to build an unexpected career
What I Worked On · Paul Graham
Find the smallest group who would be devastated if your product disappeared
This Is Marketing: Key Ideas · Seth Godin
Trustless systems
The Bitcoin Standard · Saifedean Ammous
Decentralized Alternative
The Bitcoin Standard · Saifedean Ammous
Building trust through commitment
Competitive Strategy · Michael E. Porter
Design systems that help your rational planner win over your impulsive doer
Nudge: Improving Decisions About Health, Wealth, and Happiness · Richard H. Thaler & Cass R. Sunstein
Combine deep expertise with broad empathy across disciplines
Change by Design · Tim Brown
Build the organizational conditions where innovation becomes habitual
Change by Design · Tim Brown
Protect your perception of reality against gaslighting and manipulation
Stop Letting Everything Affect You How to break free from · Daniel Chidiac
Build a team of misfits united by irreverence, trust, and shared mission
Shoe Dog · Phil Knight
Match your distribution channel to your buyer type -- five channels for five distinct customer pr...
Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore
Guidelines for informed investing
No. 1 Forensic Accountant: The Coming AI Collapse | Anthony Scilipoti · The Knowledge Project Podcast
A founder's unique approach to running a company, distinct from conventional professional managem...
Founder Mode · Paul Graham
A binary filter for deciding when to push through pain and when to stop.
How to Make Yourself Unbreakable | DJ Shipley · Andrew Huberman
Co-create research with affected populations to ensure relevance and trust.
Improving Science & Restoring Trust in Public Health | Dr. Jay Bhattacharya · Andrew Huberman
Aligning institutional priorities with core mission to avoid mission creep and maintain effective...
Improving Science & Restoring Trust in Public Health | Dr. Jay Bhattacharya · Andrew Huberman
Build curation, reputation, and risk-sharing systems that make strangers trust each other
Platform Revolution · Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary
Measure what matters at each stage: liquidity, matching quality, and trust
Platform Revolution · Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary
Use laws, norms, architecture, and markets to create fair ecosystems that maximize value
Platform Revolution · Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary
Change what you believe about stress and change its effect on your body
The Upside of Stress · Kelly McGonigal
Combine authentic promotion with valuable work to build an audience without paid advertising
The $100 Startup · Chris Guillebeau
Give your audience a small, fast victory that hooks them into wanting more
Superfans · Pat Flynn
Design your organization around the 150-person trust boundary
Sapiens · Yuval Noah Harari
Break the cycle of reacting to urgent crises that keeps you from building a real business
Clockwork · Mike Michalowicz
Build extraordinary systems that attract great people -- not the other way around
Work the System · Sam Carpenter