Owned and Operated: He Built a $100M HVAC Business (Chad Peterman, Peterman Brothers)

Pay employees to get out-of-state licenses and then pay a monthly stipend to hold each license the company actively uses

Record leadership talks delivered live to field crews and distribute via podcast so the CEO voice reaches every truck, every day

Pull live capacity data from Service Titan into a board and adjust digital ad spend per branch daily to match leads to available labor

Pool install crews across proximate branches so sold work is never delayed by one branch running short on labor

Virtual ride-along coaches follow every new tech for 30-60 days, curating the real-job learning that onboarding alone cannot deliver

Find the branch leader first, embed them in HQ for three months, then build the market around them

Size each branch to stay under $20M so central infrastructure can support it without a local management layer