Podcast
Owned and Operated: He Built a $100M HVAC Business (Chad Peterman, Peterman Brothers)
About this source
Owned and Operated: He Built a $100M HVAC Business (Chad Peterman, Peterman Brothers)
Frameworks extracted
7 totalENTmonths
License Redundancy Incentive Program
Pay employees to get out-of-state licenses and then pay a monthly stipend to hold each license the company actively uses
LEADmonths
Internal Podcast as Culture Infrastructure
Record leadership talks delivered live to field crews and distribute via podcast so the CEO voice reaches every truck, every day
MKTweeks
Capacity Board Driven Digital Lead Throttle
Pull live capacity data from Service Titan into a board and adjust digital ad spend per branch daily to match leads to available labor
STRweeks
Install Labor Flex Pool
Pool install crews across proximate branches so sold work is never delayed by one branch running short on labor
LEADmonths
Direct Field Support Coaching Program
Virtual ride-along coaches follow every new tech for 30-60 days, curating the real-job learning that onboarding alone cannot deliver
ENTmonths
Leader-First Branch Launch Sequence
Find the branch leader first, embed them in HQ for three months, then build the market around them
STRmonths
Sub-20 Branch Cap Model
Size each branch to stay under $20M so central infrastructure can support it without a local management layer