84frameworks
Quality
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The Power Shift Framework
Understand the shifting nature of power in the market
The Reversal Strategy
Adapt to changing market forces
Increasing Scope of Purchases Framework
Expand sales to existing customers
Innovation Framework
Drive industry change
Product Life Cycle
Understand the stages of a product's life
Positive Selection Framework
Selecting the right customers
Jobs-to-be-Done TheoryIn-depth
Customers hire products to do specific jobs; segment by the job, not by customer demographics
The Law of Desire
Stimulate desire
The Soft Seduction FrameworkIn-depth
Sell anything to the masses by making influence feel like entertainment
Offer Variation Hierarchy
Offer Variation Hierarchy
MAGIC Naming Formula
MAGIC Naming Formula
Urgency Tactics Framework
Urgency Tactics Framework
Scarcity Tactics Framework
Scarcity Tactics Framework
Starving Crowd / Market Selection Framework
Starving Crowd / Market Selection Framework
Lifestyle Product Creation
Sell a lifestyle, not a product
Launch Theater
Creating a spectacle around a launch
The Visionary Sales Framework
Selling a vision
Framing
The art of context
Customer-Oriented Business Model
Focus on customer satisfaction
Branding of Religions Framework
The image of religion
Consumer Surplus Framework
Capture excess value
Price Discrimination Framework
Charge based on willingness to pay
The Social Valuation Proximity Effect
What's near a choice reshapes its value in your brain without your awareness
The Landing Page Conversion Formula
Ten tested principles for turning web traffic into leads and sales through high-converting pages
The BDF Formula
Map your audience's beliefs, desires, and feelings before writing a single word of copy
The 4 U's Headline Formula
Score every headline on urgency, uniqueness, ultra-specificity, and usefulness before publishing
The Motivating Sequence
A five-step formula that moves readers from attention to action through structured persuasion
The Law of Diffusion and the Tipping Point
Reach the 15-18% who share your beliefs first; the pragmatic majority will follow.
Manipulation vs. Inspiration
Choose lasting loyalty through shared beliefs over short-term compliance via carrots and sticks.
The Distribution Mastery FrameworkIn-depth
Superior distribution alone can create a monopoly; inferior distribution alone can destroy one
The Social Proof Optimization Framework
A practical marketing and leadership framework for deliberately engineering the conditions under
The Social Proof Principle
People determine what is correct by finding out what other people think is correct. This principle
The Psychological Moonshots Method
A framework for creating massive perceived value through small, often free, superficial changes
The First Five Seconds Rule
The first five seconds of any story, presentation, video, or marketing message disproportionately